Orange UK removes unlimited tag off its mobile broadband offers

Orange mobile broadband will offer packages with clear monthly download limits rather than the customer confusing unlimited data allowances.
Orange UK may have decided to go with the decision because of the fact that many subscribers know nothing about the monthly download limit or the ‘fair usage policy’ details of their providers. A recent mobile internet consumers survey did prove it.

O2 and 3 Mobile have already removed ‘unlimited’ tags off their mobile broadband packages after Advertising Standard Authority (ASA) had reported its intent of looking into the unrealistic broadband speeds and vague ‘unlimited’ claims of broadband suppliers that misguide the consumers.

All the other broadband suppliers are also expected to remove the ‘unlimited’ tag from their packages

A recent Ofcom survey has shown that all service providers voluntarily do not give the line speed details and the important fair usage details to the customers when they sign up for the package.

To help consumers get fair deals, the communications regulator has announced new measures that will be implemented in 2011.